Why You Should Ask Yourself This, If You’re an Entrepreneur: How Will We Work Tomorrow?

Nov 12, 2020

I’ve been an entrepreneur for more than 2 decades.

Throughout all this time, I’ve seen how the business world has changed, talking about everything:

  • The way we sell,
  • where we sell,
  • how we hire people,
  • how our offices and system have evolved,
  • business models,

Something I have learned is that, as an entrepreneur, you should always be looking at where the world is going instead of just focusing on your current situation.

It’s not easy to do that, because as you may know, entrepreneurship equals lots of things to do every day. You could be doing things all day long, and you’ll still have pending stuff.

But yesterday, I was reading an article which said this:

“39% of working Americans use their cell phones to check and send e-mails outside of working hours.”

A couple of weeks ago, I read this very interesting Tim Denning’s article (“A Revolutionary Change to the Way Money Will Work in the Future Was Missed by Most People”). In this article, which is brilliant, as always, there’s a very interesting paragraph:

“A potential single-world digital currency that we don’t currently have, that you can access via your phone. China has already experimented with a central bank digital currency.”

Finally, just a couple of days ago, I was in touch with a guy from Shangai, talking to him as easy as I spoke to my parents or my wife every day.

What this all stuff tell us?

That we’re inside a radical revolution that we are not aware of, just because we’re deep inside of it.

It’s like the people who lived the French Revolution. I’m quite sure they weren’t conscious they were living (and making) History.

History becomes History a long time later.

Here we’re living simultaneously, for example, all these things:

  • We can communicate among us easily and cheaply. For god’s sake, I was communicating with a guy from Shangai using Whatsapp. A miracle 30 years ago.
  • I can buy and sell things worldwide, as easy as I do that inside my country (Spain, in my case).
  • I can find suppliers anywhere on this planet.
  • I can hire people no matter where they are on the globe.
  • I can receive and send money no matter where I am or where the “other part” is.

Conclusion: today, we are, more than ever, citizens of the world.

This drives us to a new whole world in which there are:

  • No boundaries.
  • No opening hours.
  • No countries.
  • No limits.

This is what I call a REVOLUTION.

That’s why, as entrepreneurs, we have to pay attention to this issue.

We’re still thinking of businesses as we thought of them in the Industrial Revolution. Then, it made sense “time” was a unit of measurement. There were shifts in the factories to produce.

But… today?

What’s the meaning of having time as a unit of measure?

Today we just want outcomes. I ask you about this, and you give it to me. I don’t care if you’re an early bird or a night owl. It’s your problem.

I don’t even care if you are in Thailand, Moscow, San Francisco, or Madrid. I just want what I asked you for.

Straightforward, direct, efficient.

It sounds impersonal, but that’s how businesses are working today (imagine how they will perform “tomorrow”).

This also changes the relationship between companies and employees.

We’re moving to a world of freelancers and small suppliers.

Step by step, I think the “term” employee will disappear (this is a little bit of science fiction, I recognize it, but I do believe so…) because each one of us will relate to freelancers, small companies, or robots that will produce the outcome I’m demanding.

Now we can offer our services to the world, and I can receive anything from anywhere.

This coronavirus situation has just accelerated what it was going to come sooner or later: people working from their houses, relocated resources, no physical meetings, and videoconferencing instead…

And the moment that happens, I don’t care to talk to a person in Barcelona or another one in Shanghai.

It’s the same effort, the same cost, nothing differentiates both scenarios.

If I don’t have any problem at all talking about connecting to people, and I use a unique currency, everything’s said and done.

We cannot think about “checking e-mails outside of working hours”.

We’re moving into an only life, in which personal and professional life is just one.

We’ll decide where we work, at which hours, and it’ll be the market the one that will approve that behavior or not. That’s the game entrepreneurs will have to play for the next years and decades.

Let’s stop thinking about time and focus on outcomes, results, products, and services.

Time’s gone, and it will never come back.

Time made sense in the Industrial Revolution when carrier pigeons sent messages. Now I can have a conversation from Spain with my friend Tim in Australia, in real-time.

The world has changed. Our lives too.

Photo at the top courtesy of Alex wong on Unsplash.

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