We are living in the age of gratuity.
Lots of things are free. You can find any information for free. Just a Google click, and you’re done.
There are so many things for free that we get upset when we have to pay for something.
1 buck for that app? Come on, man, are you kidding? I won’t pay anything at all!
Why is that when we go into a shop, we understand we have to pay for everything, but we want everything for free as soon as we walk to the “online circus”?
I’m still trying to find out the answer because I think there should be some psychological explanation for this phenomenon.
Humans are one of the most exciting beings because our behaviors are many times nonsense entirely.
During my time as an IT consultant, I witnessed how companies spent millions of dollars/euros on software licenses.
Even individuals paid large amounts of money in software licenses. So large that piracy came into our lives.
Everything was expensive: books, CDs, video movies, software…
We had to pay large amounts to be able to enjoy “content”.
Today, everything’s completely different.
First of all, you have a massive amount of information (content) for free. That’s something nobody could have believed just 20 years ago.
But, if you just move a little bit forward and cross that thin red line into the world of paid-services, then be sure it won’t let you down.
I do believe good content must be paid, and I’ll tell you why.
We need to make it possible for content creators to live, at least, survive.
If they’re awesome and make a 6 figures business, better for them. I always say that if someone is earning money, it is because he/she is giving real added-value to the market.
The market never pays for services or products that do not provide real added value. That’s a fact.
Whenever we give content creators the possibility to live, they’ll generate more content or even better content because they have the resources they need to do so.
There’s nothing more rewarding than receiving the right product or service. That’s when your expense becomes an investment. And investment is what we do need to do to improve our lives, progress, and be each day a better version of ourselves.
Thanks to the Internet, we have the opportunity to access great content at a very low price, because most products and services are based on volume.
Today we can sell thousands (even millions) of units of any product or service “hardly effortless”. I mean, 20 years ago, that was completely impossible due to the tremendous amount of money you needed to make it possible. Today, all those barriers have disappeared!
From my perspective, receiving a newsletter every week for a whole year and paying $40 per year is a gift. I can’t think about all the vast amount of money I spent annually in the past to follow a good author, buying all his books.
From my perspective, joining a good course and paying for it $100-$400 is fair.
I can’t see that as an expense. It’s clearly an investment for me (I’ve obviously spent more than those figures. You can’t imagine what you can get above $1.000).
Those guys are saving me time. The time they previously invested in learning what they are right now teaching so easily for you, handing it to you on a platter.
- If I’m learning something I can earn money with in the future, it’s pretty easy to have that ROI (Return On Investment) any customer demands.
- If I’m just asking for fun or enjoying myself with that content, doesn’t my happiness deserve that price?
Paying to all these guys make it possible for them to grow, to create even better content (for you).
It’s a chained melody that takes everyone to a better place.
Direct access to any guru at those prices was something unattainable decades ago.
I’d like to insist on that “direct access” because it’s true.
I have bought books, acquired training courses, joined to newsletters, and invest in people who have made me grow as an individual, as a professional, as an entrepreneur, as a human being.
By carrying out those actions, I came into direct contact with these geniuses.
Yes, they reply to your e-mails, they respond to your direct messages, you get in real touch with them!
This is like calling Michael Jordan and having that phone call directly answered by him! Something that it was a naive dream years ago.
How much is it to get in touch with those guys? How can we value or price that product or service?
I focus my attention on productivity, writing, and online businesses.
I’ve been in direct contact with people like Tim Denning, Todd Brison, Darius Foroux, Nicolas Cole, August Bradley, Nathan Barry, Tiago Forte, Casey Botticello… and the list keeps on growing to infinity…
My life has completely changed, opening my mind to new knowledge, new experiences, new opportunities, new people. A NEW LIFE.
I would even say more. These connections bring you into online communities full of people with your same interests, concerns, hobbies…
You laugh, you have fun, you learn, you grow.
A huge new world opened to you just with an Internet connection and, in “the worst case”, a few hundreds of bucks… I think you can’t ask for more.
Online businesses have made this possible. We have to take advantage of it. Knowledge has never been so cheap.